filter « The Conversations Around Us

5 Tips on How You Can “Warm Your Leads”

There are three types of leads we all deal with in our businesses. Hot leads are those folks who are ready to buy NOW. Warm leads are those who will be ready to buy soon, but aren’t quite there yet, often due to time or money constraints. And Cold leads are those individuals who are never going to buy from you, no matter what you do.

While it’s easy to “cherry pick” the Hot leads (and you should definitely do that), the majority of our business is in converting our Warm leads into Hot leads. So, how do you “warm your leads?”

Here are 5 simple ways to do just that: Continue reading →

January 7, 2011 Posted by Emerald Lake Books | Business, Sales | communicate, filter, leads, prospect, sales, track | 3 Comments

About

Aleweb Social Marketing is dedicated to helping small businesses achieve their goals through the use of social marketing, which incorporates the use of customer retention tools, social networks, brand engagement, appreciation marketing, etc. We help you to develop a strategy uniquely suited to you, your business, and your goals, and provide the tools, training and implementation services necessary to get you on your way.

We’re passionate about helping you build loyal customers by sharing the care and concern you have for them. Our customers typically recognize that traditional marketing methods are too costly with little return. They are interested in using social marketing to reach out to their own clientèle, but haven’t yet figured out the best ways to do that.

We teach you how to find, and join, the conversations that are already taking place on the internet about you, your company and products, and your industry. So, why not let Aleweb “Help You Join the Conversation?”

Tara R. Alemany is the owner and founder of Aleweb Social Marketing. (In keeping with the times, her daughter created the “Aleweb” name as a mash-up between their last name and “the web.”) Tara brings more than 20 years of experience writing, training, and providing application support and business process analysis. All of these skills are used in helping her clients achieve their goals. She is frequently acknowledged for her speaking ability and knowledgeable expertise that she leverages to educate both technophobes and a variety of age groups.

She is also a contributing author for the Lead Change Group, which was recognized by Evan Carmichael as one of the Top Leadership Blogs of 2010 (ranking 13th in a field of 50 blogs). The Lead Change Group is committed to instigating a leadership change. Members of this group “encourage, energize and equip one another to apply character-based leadership to Lead Change… In Ourselves… In Others… and In Our Communities.”

As Tara works with different organizations and speaks to various groups, she regularly keeps her business’s guiding principle in mind, which is based on Ephesians 4:29. “Do not let any unwholesome talk come out of your mouths, but only what is helpful for building others up according to their needs, that it may benefit those who listen.”