The Conversations Around Us

Helping You Join the Conversation

Book Review: “likeable social media” by Dave Kerpen


Our next book review is of Dave Kerpen’s New York Times best seller “likeable social media,” subtitled “How to DELIGHT YOUR CUSTOMERS, Create an IRRESISTIBLE BRAND, and Be Generally AMAZING ON FACEBOOK (and other social networks).”

As the subtitle might convey, Dave has a lot to say about how to do social media right. He begins early in the book by sharing an analogy about being at a cocktail party. As with any party, you encounter a wide variety of people on social media networks; those who are great story tellers, and those who bore you to tears. Then, Dave boldly asks which person you want to see again, or maybe even do business with.

We all instinctively know who we want to hang out with at a party, but as businesses, we tend to ignore some of the most basic niceties of human communication. We forget to listen, to ask questions, and to engage with people.

Dave reminds us of the elements that make people likeable, and applies them to businesses as well. His first chapter looks at the importance of listening, and to never stop listening. From there, he stresses the importance of knowing your demographics, as well as where and how to find them, then putting yourself in their shoes. Ask yourself, if you were your customer, what would you want?

Each chapter focuses on another aspect of likeability and how to apply it online; things like being authentic, honest and transparent, taking responsibility, responding to comments people make (both the good and the bad), providing value to the people you engage with, inspiring people with the stories you share, and integrating social media into your customers’ experience.

There’s not a lot that’s new in Dave’s book. Any child who has ever been taught their manners learns the same thing. Listen. Say “please” and “thank you.” Put yourself in the other guy’s shoes. Ask questions. Be nice. If you’ve done something wrong, apologize. Don’t be pushy or bossy. Play nice with others. Don’t run with scissors. (Well… That’s not really in the book, but you get the idea!)

However, Dave puts all of these simple things together in the context of developing a likeable social media presence for your business, even if you are hampered by regulations that hinder your ability to participate in social media. A significant benefit of using social media comes from listening to what people have to say, showing appreciation for their praise and concern for their frustrations, offering guidance when and how rules allow.

One thing I particularly liked is that at the end of each chapter, there are action items that help you to apply what you’ve just learned to your own unique situation. For example, Chapter 12, called “Share Stories (They’re Your Social Currency)” suggests that you write down your company’s founding story, and package it for easy consumption on social networks. This is more than writing a bio for your profile, or an “About Us” page on your website. This is about sharing the story that captures your unique “Why,” and it can be a very engaging and compelling connector between you and your audience.

It’s for this reason that I believe there’s something in this enjoyable book for everyone working with social media; both the newbie and the experienced veteran. So, if you’re looking for an engaging read that inspires you to be more likeable, I highly recommend reading Dave Kerpen’s “likeable social media.”

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June 27, 2011 Posted by | Book Review, Business, Facebook, Twitter | , , , | Leave a comment

Should I Upgrade My Facebook Page Now or Wait?


If you’re an admin of a Facebook page, you will soon be invited to upgrade your page to the new format. Just as profiles were recently redesigned, Facebook is redesigning pages as well. Here are some thoughts to help you make your decision.

Thankfully, Facebook offers you the opportunity to preview the upgrade on your specific page before actually making the change. I highly recommend that you do that. It will help you understand where some familiar things have been moved to (like your tabs will no longer appear at the top of the page; instead, they’ll be along the left-hand side as navigation links). It will also help you preview your landing page to make sure it still works properly. Right now, there seems to be a bug that affects some landing pages, but not all. With this bug, the content of the page is being truncated so that information on the right-hand side is cut off. The width is still supposed to be 520px, but seems to be shortened by as must as 30px for some pages. Continue reading

February 11, 2011 Posted by | Business, Facebook | , , | Leave a comment

9 Easy and Inexpensive Ways for Businesses to “Get Found”


Image from Photobucket.com

I was recently asked the question,

What are some easy and inexpensive ways for companies to get their name out to the public?

This all depends first on what you have to start with. Do you have a website? Do you have an existing client list? Does it include e-mail or mailing address details? Are you starting totally from scratch? What industry are you in?

Off the top of my head, here’s what I’d do…

  1. Add your business listing to Google Places.
     
  2. If you have an established business, search for your business/product/brand and find all business directory listings in which you appear. Claim each one, and ensure that your listing is appropriately categorized and that the keywords are optimized.
      Continue reading

October 19, 2010 Posted by | Business | , , , , , , , , | 6 Comments

   

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