The Conversations Around Us

Helping You Join the Conversation

Book Review: “likeable social media” by Dave Kerpen


Our next book review is of Dave Kerpen’s New York Times best seller “likeable social media,” subtitled “How to DELIGHT YOUR CUSTOMERS, Create an IRRESISTIBLE BRAND, and Be Generally AMAZING ON FACEBOOK (and other social networks).”

As the subtitle might convey, Dave has a lot to say about how to do social media right. He begins early in the book by sharing an analogy about being at a cocktail party. As with any party, you encounter a wide variety of people on social media networks; those who are great story tellers, and those who bore you to tears. Then, Dave boldly asks which person you want to see again, or maybe even do business with.

We all instinctively know who we want to hang out with at a party, but as businesses, we tend to ignore some of the most basic niceties of human communication. We forget to listen, to ask questions, and to engage with people.

Dave reminds us of the elements that make people likeable, and applies them to businesses as well. His first chapter looks at the importance of listening, and to never stop listening. From there, he stresses the importance of knowing your demographics, as well as where and how to find them, then putting yourself in their shoes. Ask yourself, if you were your customer, what would you want?

Each chapter focuses on another aspect of likeability and how to apply it online; things like being authentic, honest and transparent, taking responsibility, responding to comments people make (both the good and the bad), providing value to the people you engage with, inspiring people with the stories you share, and integrating social media into your customers’ experience.

There’s not a lot that’s new in Dave’s book. Any child who has ever been taught their manners learns the same thing. Listen. Say “please” and “thank you.” Put yourself in the other guy’s shoes. Ask questions. Be nice. If you’ve done something wrong, apologize. Don’t be pushy or bossy. Play nice with others. Don’t run with scissors. (Well… That’s not really in the book, but you get the idea!)

However, Dave puts all of these simple things together in the context of developing a likeable social media presence for your business, even if you are hampered by regulations that hinder your ability to participate in social media. A significant benefit of using social media comes from listening to what people have to say, showing appreciation for their praise and concern for their frustrations, offering guidance when and how rules allow.

One thing I particularly liked is that at the end of each chapter, there are action items that help you to apply what you’ve just learned to your own unique situation. For example, Chapter 12, called “Share Stories (They’re Your Social Currency)” suggests that you write down your company’s founding story, and package it for easy consumption on social networks. This is more than writing a bio for your profile, or an “About Us” page on your website. This is about sharing the story that captures your unique “Why,” and it can be a very engaging and compelling connector between you and your audience.

It’s for this reason that I believe there’s something in this enjoyable book for everyone working with social media; both the newbie and the experienced veteran. So, if you’re looking for an engaging read that inspires you to be more likeable, I highly recommend reading Dave Kerpen’s “likeable social media.”

Advertisements

June 27, 2011 Posted by | Book Review, Business, Facebook, Twitter | , , , | Leave a comment

Book Review: “The Final Summit” by Andy Andrews


I first “discovered” Andy Andrews when he started following me on Twitter. (He’s @AndyAndrews.) Exploring his website led me to The Noticer Project, a nationwide movement to “notice” the five most influential people in your life. From that point onward, I was hooked on everything he did. I’ve since read all of his books, heard him speak in person, watched many of his videos, and always look forward to his next project. So, I was thrilled when his publisher, Thomas Nelson, gave me the opportunity to review his latest book.

The Final Summit book coverSo, let me ask you this… If you were able to travel through time meeting some of the greatest leaders throughout history, what would you hope to learn from them? In Andy’s book “The Traveler’s Gift,” the main character, David Ponder, gets just such an opportunity at the absolute lowest point in his life. Through the course of this New York Times bestseller, he meets King Solomon, Abraham Lincoln, Harry Truman, Columbus, Anne Frank, Joshua Chamberlain and the archangel Gabriel to learn The Seven Decisions for Success that shaped their lives.

David then spends the next 28 years applying The Seven Decisions to his life and business, benefiting himself, his family, and countless other people around him. His success hit a snag at one point, only to rise to even greater heights as he embraces Truman’s lesson that “Adversity is preparation for greatness.”

In the sequel, “The Final Summit,” David Ponder’s world has once again been shaken. His beloved wife, Ellen, suddenly and unexpectedly dies in her sleep, and he’s at a complete and total loss without her.

It’s at this point that David learns that all of history’s Travelers are being gathered together for one last summit meeting that he is to lead, and the fate of the world hangs in the balance. Centuries of greed, pride and hate have sent mankind hurtling towards disaster, and far from its original purpose. The question is simple, “What does humanity need to do, individually and collectively, to restore itself to the pathway toward successful civilization?” The answer? Only two words… But can the greatest minds in all of history find the right ones? Continue reading

May 31, 2011 Posted by | Book Review, Leadership, Resources | , , , , , , | 5 Comments

   

%d bloggers like this: